One of the most powerful ways to grow your PTA is by recognizing that everyone has a different reason for joining—and that’s a good thing! Whether someone is passionate about policy change or just wants to help with the school carnival, their “why” is the key to making them feel seen, valued, and inspired to join.
Instead of using a one-size-fits-all message, try approaching potential members based on what matters most to them.
The Advocate
Why they join: They believe in shaping policies that support all children.
Your message: “PTA gives you a voice at the local, state, and national level. Be part of the change for every child.”
The “My Child” Parent
Why they join: They want to support their own child’s experience.
Your message: “Joining PTA helps you stay informed and involved—it’s one of the best ways to support your child’s school life.”
The Fun-Bringer
Why they join: They love events, spirit weeks, and creating joyful moments.
Your message: “We’d love your creativity! PTA helps make school fun—your energy can bring ideas to life.”
The Community Builder
Why they join: They value relationships and inclusion.
Your message: “PTA is about connection. It’s a great way to meet other families and help make the school welcoming for everyone.”
The Educator or Staff Ally
Why they join: They want to collaborate and feel supported.
Your message: “Your voice matters in shaping the student experience. PTA is a partner in supporting your work.”
The magic happens when people see that PTA membership isn’t just one thing—it’s a platform where their values, goals, and talents can thrive. By listening first and connecting through their “why,” you’ll build a PTA that’s more diverse, inclusive, and energized.
Because no matter the reason they join, every voice strengthens our mission of making every child’s potential a reality.