Setting Goals for Successful Membership Growth
The best way to be successful with a project is to set a goal. For membership, it might be to increase your numbers by 50 members or by 15% for this year. A goal can help keep your PTA on track and moving forward.
But, it is not enough to set your goal. You need to build out a plan that includes what you’re going to do, what tools you’re going to use, and sets a timeline for when things will happen.
For example, your PTA may decide on a goal to increase your staff membership for the year. WSPTA has an award for 100% staff membership that you can use to help in working with your school administration to build momentum around the goal. National PTA has some resources about working with the principal and administration that you can share on their Micro-Learnings page such as the “Talking to Principals About PTA Value” video. The deadline for submitting for the award is March 15, 2023. The form and additional information can be found on the Membership Awards webpage.
One method of creating goals is by using the S.M.A.R.T. format:
S – specific (What details will help you define the goal?)
M – measurable (How will you know when you achieve your goal?)
A – achievable (It is good to stretch yourselves but can the goal actually be achieved?)
R – relevant (Is this a goal that people care about and can get inspired around?)
T – time-bound (Is there a clear start and end date?)